Rework social media

Our public square is now largely virtual and most organizations use social media to communicate with the public, policymakers, and other stakeholders. But social media is not just about spreading messages through clicks, views, and shares; it’s also about spreading the right messages. Framing social media posts around tested values and metaphors helps audiences think about afterschool and summer STEM learning in productive ways—and the following resources will help you do just that.