Our public square is now largely virtual and most organizations use social media to communicate with the public, policymakers, and other stakeholders. But social media is not just about spreading messages through clicks, views, and shares; it’s also about spreading the right messages. Framing social media posts around tested values and metaphors helps audiences think about afterschool and summer STEM learning in productive ways—and the following resources will help you do just that.
Best practices and example posts for Twitter and Facebook, including how to use hashtags and create social media cards
A close look at how to reframe your tweets using specific values and metaphors.
Photos, graphics, and video drive up audience engagement. Ensure the visuals you select strengthen your intended message.